Also to be found at pages 64-68

Section II. 2. Building a Market Community—Friends of the Market

Farmers market managers are heavily invested in
the day-to-day operations of a farmers market—
recruiting farmers, promoting the market, building
a strong, loyal customer base—along with the
myriad of daily, weekly, and seasonal duties,
leaving little time to spend on extra projects and
programs. Help is needed to develop and operate
additional programs that can help the market to
fulfill its mission to support local farmers, give
access to fresh, locally grown foods to a broad
range of local residents, and to be a responsible
community partner, institutionalizing the market
within the community. ….

…Presented at the Farmers
Market Federation of NY Farmers Market
Managers Training Program, March 7, 2008.